Memstack Seo Local Seo

About this prompt

Use this skill when the user says 'local SEO', 'Google Business Profile', 'local search', 'NAP consistency', 'local listings', 'Google Maps', 'local pack', or is optimizing a business for local search results and map visibility. Do NOT use for general SEO audits or national keyword research.

Prompt body

# 📍 Local SEO — Optimizing for local search and map visibility...
*Evaluates Google Business Profile, NAP consistency, local schema markup, location pages, citations, and review management — producing an actionable local SEO scorecard.*

## Activation

When this skill activates, output:

`📍 Local SEO — Checking local search presence and consistency...`

Then execute the protocol below.

| Context | Status |
|---------|--------|
| User says "local SEO" or "Google Business Profile" or "local search" | ACTIVE |
| User says "NAP consistency" or "local listings" or "Google Maps" | ACTIVE |
| Optimizing a business with a physical location or service area | ACTIVE |
| Running a general site audit (broader scope) | DORMANT — use site-audit |
| Optimizing for global/national keywords (no local component) | DORMANT |

### Anti-patterns

| Trap | Reality Check |
|------|---------------|
| "We're online-only, local SEO doesn't apply" | If you serve specific regions or have a registered address, local SEO applies. Service-area businesses benefit enormously. |
| "Google Business Profile is set and forget" | GBP needs regular updates: posts, photos, Q&A responses, review replies. Stale profiles rank lower. |
| "Our address is on the Contact page, that's enough" | NAP must be consistent across every directory, citation, and page. One inconsistency can split your local authority. |
| "Reviews don't affect ranking" | Reviews are a top-3 local ranking factor. Quantity, quality, recency, and response rate all matter. |
| "We don't need location pages" | If you serve multiple areas, each needs a unique page with local content — not boilerplate with swapped city names. |

## Protocol

### Step 1: Check Google Business Profile

Verify the GBP listing is optimized:

**GBP optimization checklist:**

| Element | Check | Best Practice |
|---------|-------|--------------|
| Business name | Matches legal business name exactly | No keyword stuffing in the name |
| Primary category | Most specific category selected | "Italian Restaurant" not just "Restaurant" |
| Secondary categories | 2-5 relevant additional categories | Cover all services offered |
| Address | Complete, matches website exactly | Include suite/unit number if applicable |
| Phone | Local number, matches website | Avoid tracking numbers on GBP |
| Website URL | Links to homepage or location page | Not a redirect, not a social profile |
| Hours | Current, including holidays | Update for seasonal changes |
| Description | 750 chars, includes keywords naturally | Describe what makes you different |
| Photos | 10+ recent photos | Interior, exterior, team, products, menu |
| Posts | Weekly updates | Events, offers, updates, products |
| Q&A | Common questions answered proactively | Seed with your own FAQs |
| Services/Menu | Listed with prices if applicable | Complete and current |
| Attributes | All relevant attributes selected | Wi-Fi, parking, accessibility, etc. |

**GBP health indicators:**

| Signal | Healthy | Unhealthy |
|--------|---------|-----------|
| Profile completeness | 100% filled | Missing description, hours, or photos |
| Photo count | 10+ with recent uploads | 0-2 photos, outdated |
| Review count | 20+ with 4.0+ average | < 5 reviews or below 3.5 |
| Response rate | 100% of reviews replied | Unanswered reviews |
| Post frequency | Weekly | No posts in 30+ days |
| Q&A | Proactive answers | Unanswered questions |

### Step 2: Verify NAP Consistency

NAP (Name, Address, Phone) must be identical everywhere:

```bash
# Check website for NAP occurrences
grep -rn "address\|phone\|tel:\|street\|suite\|zip\|postal" --include="*.tsx" --include="*.jsx" --include="*.html" --include="*.json" . | grep -v node_modules
```

**NAP consistency audit:**

| Source | Name | Address | Phone | Consistent? |
|--------|------|---------|-------|------------|
| Website (footer) | ? | ? | ? | Baseline |
| Website (contact page) | ? | ? | ? | Match? |
| Google Business Profile | ? | ? | ? | Match? |
| Yelp | ? | ? | ? | Match? |
| Facebook | ? | ? | ? | Match? |
| Apple Maps | ? | ? | ? | Match? |
| BBB | ? | ? | ? | Match? |
| Industry directories | ? | ? | ? | Match? |

**Common NAP inconsistencies:**

| Issue | Example | Fix |
|-------|---------|-----|
| Abbreviation mismatch | "St" vs "Street" vs "St." | Pick one format, use everywhere |
| Suite format | "#100" vs "Suite 100" vs "Ste 100" | Standardize to one format |
| Phone format | "(555) 123-4567" vs "555-123-4567" | Use one format consistently |
| Business name | "Acme LLC" vs "Acme" vs "ACME Inc." | Use exact legal name |
| Old address | Moved but didn't update all listings | Update every citation |

### Step 3: Check Local Schema Markup

```bash
# Search for LocalBusiness schema
grep -rn "LocalBusiness\|PostalAddress\|GeoCoordinates\|openingHours" --include="*.tsx" --include="*.jsx" --include="*.html" . | grep -v node_modules
```

**Required LocalBusiness schema:**

```json
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "[Business Name]",
  "description": "[Business description]",
  "url": "https://[domain]",
  "telephone": "[phone]",
  "email": "[email]",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "[street]",
    "addressLocality": "[city]",
    "addressRegion": "[state]",
    "postalCode": "[zip]",
    "addressCountry": "US"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": "[lat]",
    "longitude": "[lng]"
  },
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": ["Monday", "Tuesday", "Wednesday", "Thursday", "Friday"],
      "opens": "09:00",
      "closes": "17:00"
    }
  ],
  "image": "https://[domain]/images/storefront.jpg",
  "priceRange": "$$",
  "sameAs": [
    "https://facebook.com/[page]",
    "https://yelp.com/biz/[listing]"
  ]
}
```

**Use the most specific `@type`:**

| Business Type | Schema Type |
|-------------|------------|
| Restaurant | `Restaurant` |
| Law firm | `LegalService` or `Attorney` |
| Dentist | `Dentist` |
| Real estate | `RealEstateAgent` |
| Auto repair | `AutoRepair` |
| Generic | `LocalBusiness` |

### Step 4: Verify Location Pages

For businesses serving multiple locations:

```bash
# Check for location pages
find app/ pages/ -path "*location*" -o -path "*city*" -o -path "*area*" 2>/dev/null | grep -v node_modules
```

**Location page requirements:**

| Element | Required | Why |
|---------|----------|-----|
| Unique title with city name | Yes | "Plumbing Services in Austin, TX" ranks locally |
| Unique meta description | Yes | Describes services specific to that area |
| Unique content (300+ words) | Yes | Boilerplate with swapped city names gets penalized |
| Embedded Google Map | Recommended | Shows exact location, helps Google confirm address |
| Local testimonials | Recommended | Reviews from customers in that area |
| NAP for that location | Yes | Specific address and phone for that location |
| LocalBusiness schema | Yes | With location-specific address |
| Service-area mention | Yes | Neighborhoods, suburbs, or zip codes served |
| Local landmarks/references | Recommended | "Located near [landmark], serving [neighborhoods]" |

**Red flags for location pages:**
- ❌ Same content on every location page with only the city name swapped
- ❌ No actual presence in the claimed location
- ❌ Keyword-stuffed city names ("Austin plumber Austin TX plumbing Austin")
- ❌ Doorway pages that all redirect to the same main page

### Step 5: Check Local Keyword Targeting

```bash
# Check for local keywords in titles and headings
grep -rn "title:\|<h1\|<H1\|<h2\|<H2" --include="*.tsx" --include="*.jsx" --include="*.md" . | grep -v node_modules | head -20
```

**Local keyword patterns:**

| Pattern | Example | Where to Use |
|---------|---------|-------------|
| [Service] in [City] | "Plumbing in Austin" | Title tag, H1, meta description |
| [City] [Service] | "Austin plumber" | Body content, H2 headings |
| [Service] near [Landmark] | "Dentist near UT Austin" | Body content |
| [Service] [Neighborhood] | "HVAC repair East Austin" | Location pages |
| Best [Service] in [City] | "Best pizza in Austin" | Blog posts |
| [Service] [City] [State] | "Attorney Austin TX" | Schema, footer |

**Local keyword placement:**

| Location | Priority | Notes |
|----------|----------|-------|
| Title tag | High | "[Service] in [City] - [Brand]" |
| H1 heading | High | Include city name once naturally |
| Meta description | High | Mention service area |
| First paragraph | Medium | Natural mention of location |
| Footer | Medium | Full NAP in every page footer |
| Image alt text | Medium | "Team at [Brand] [City] office" |
| URL slug | Medium | `/locations/austin-tx` |

### Step 6: Review Citations and Directories

Key citation sources to verify:

**Tier 1 — Essential (verify first):**

| Directory | Why It Matters |
|-----------|---------------|
| Google Business Profile | #1 local ranking factor |
| Apple Maps / Apple Business Connect | iOS users, Siri results |
| Bing Places | Bing search, Cortana |
| Yelp | High domain authority, reviews |
| Facebook Business | Social signals, reviews |
| Better Business Bureau | Trust signals |

**Tier 2 — Industry-specific:**

| Industry | Directories |
|----------|------------|
| Restaurants | TripAdvisor, OpenTable, Zomato |
| Legal | Avvo, FindLaw, Justia |
| Medical | Healthgrades, Zocdoc, WebMD |
| Real estate | Zillow, Realtor.com, Redfin |
| Home services | HomeAdvisor, Angi, Thumbtack |
| General | YellowPages, Manta, MapQuest |

**Citation audit:**
- Verify NAP is identical on every listing
- Remove duplicate listings on the same directory
- Claim unclaimed listings (competitors can edit them)
- Add missing listings for uncovered directories

### Step 7: Check Review Management

```bash
# Check for review schema
grep -rn "Review\|AggregateRating\|ratingValue" --include="*.tsx" --include="*.jsx" . | grep -v node_modules
```

**Review strategy checklist:**

| Element | Status | Action |
|---------|--------|--------|
| Google review count | [count] | Target 20+ for local visibility |
| Average rating | [X.X] | Maintain 4.0+ |
| Review recency | Last review [date] | Get 1-2 new reviews per month minimum |
| Response rate | [X]% | Reply to 100% of reviews (positive and negative) |
| Review schema on site | [✅/❌] | Add AggregateRating if you display reviews |
| Review request process | [✅/❌] | Send post-service email with review link |

**Review response templates:**

Positive review response:
> "Thank you [Name]! We're glad [specific detail they mentioned]. We appreciate your business and look forward to helping you again."

Negative review response:
> "Thank you for your feedback, [Name]. We're sorry about [specific issue]. We'd like to make this right — please contact us at [email/phone] so we can resolve this for you."

**Review rules:**
- Never buy or fake reviews — Google detects and penalizes
- Don't offer incentives for reviews (violates most platform ToS)
- Respond within 24-48 hours
- Always address specific concerns in negative reviews
- Use the reviewer's name and reference specific details

### Step 8: Output Local SEO Scorecard

```
📍 Local SEO — Scorecard Complete

Business: [name]
Location(s): [city/cities]
Overall local score: [X/100]

Category scores:
  Google Business Profile:  [X/10] — [summary]
  NAP consistency:          [X/10] — [count] inconsistencies found
  Local schema:             [X/10] — [present/missing]
  Location pages:           [X/10] — [count] pages, unique content check
  Local keywords:           [X/10] — [coverage summary]
  Citations/directories:    [X/10] — [count] verified, [count] missing
  Reviews:                  [X/10] — [count] reviews, [rating] avg

Priority action items:
  🔴 Critical:
    1. [e.g., "Claim unclaimed Google Business Profile"]
    2. [e.g., "Fix NAP inconsistency on Yelp listing"]
  🟠 High:
    3. [e.g., "Add LocalBusiness schema to homepage"]
    4. [e.g., "Create unique location pages for 3 service areas"]
  🟡 Medium:
    5. [e.g., "Add local keywords to title tags"]
    6. [e.g., "Submit to 5 missing citation directories"]
  🔵 Low:
    7. [e.g., "Implement review request email workflow"]

Next steps:
1. Fix all Critical items this week
2. Submit to missing citation directories
3. Set up review request workflow
4. Update GBP with weekly posts and fresh photos
5. Re-audit in 3 months
```

## Level History

- **Lv.1** — Base: Google Business Profile audit, NAP consistency verification, LocalBusiness schema generation, location page requirements, local keyword targeting, citation/directory audit, review management with response templates, scored local SEO output. (Origin: MemStack Pro v3.2, Mar 2026)

Variables

Best for

• •First-use as-is; the defaults work.
• •Fork if your audience or voice is significantly different from the author's.
• •Chain into a workflow when one prompt isn't enough — multi-step flows are the usual next move.