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Use this skill when the user says 'launch plan', 'product launch', 'go-to-market', 'launch calendar', or needs a day-by-day launch timeline with pre-launch, launch week, and post-launch task checklists. Do NOT use for ongoing funnel design or ad copy alone.
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# Launch Plan — Planning product launch... *Develops a day-by-day launch timeline with pre-launch buildup, launch week execution, post-launch optimization, channel strategy, PR outreach templates, and metrics tracking.* ## Activation When this skill activates, output: `Launch Plan — Planning product launch...` Then execute the protocol below. ## Context Guard | Context | Status | |---------|--------| | User says "launch plan", "product launch", "go-to-market" | ACTIVE | | User says "launch calendar" or "launch timeline" | ACTIVE | | User is preparing to release a new product or feature | ACTIVE | | User wants an ongoing sales funnel (not time-bound) | DORMANT — use Sales Funnel | | User wants ad copy only | DORMANT — use Facebook Ad or Google Ad | ## Common Mistakes | Mistake | Why It's Wrong | |---------|---------------| | "Launch day IS the marketing plan" | 80% of launch success happens in the pre-launch phase. The launch day is execution, not strategy. | | "Tell everyone at once" | Tiered reveals (insiders → waitlist → public) create momentum and social proof. | | "No deadline on the launch offer" | Open-ended launches have no urgency. Set a clear close date for the launch price/bonus. | | "Skip the waitlist" | A waitlist of 500+ people means launch day revenue, not crickets. | | "Go dark after launch day" | Post-launch follow-up (days 2-7) often generates more revenue than day 1. | ## Protocol ### Step 1: Gather Launch Requirements If the user hasn't provided details, ask: > 1. **Product/service** — what are you launching? (name, description, price) > 2. **Launch date** — when does it go live? > 3. **Audience size** — email list, social followers, existing customers? > 4. **Launch type** — new product, major update, beta → GA, or seasonal promotion? > 5. **Channels** — email, social, ads, PR, partnerships, affiliates? > 6. **Launch offer** — special pricing, bonus, or early-bird deal? ### Step 2: Define Launch Type & Timeline | Launch Type | Pre-Launch | Launch Window | Post-Launch | |------------|-----------|--------------|-------------| | **Product Hunt launch** | 2-4 weeks | 1 day | 1 week | | **SaaS launch** | 4-6 weeks | 1 week | 2-4 weeks | | **Course/info product** | 2-4 weeks | 3-5 days (open cart) | 1 week | | **E-commerce product** | 2-3 weeks | 1-2 weeks | Ongoing | | **Feature launch** | 1-2 weeks | 1-3 days | 1 week | ### Step 3: Pre-Launch Phase (T-minus 4 to 1 weeks) **Week 4-3: Foundation** | Day | Task | Channel | Owner | |-----|------|---------|-------| | T-28 | Finalize launch offer (pricing, bonuses, deadline) | Internal | Product | | T-27 | Create landing page with waitlist signup | Web | Marketing | | T-26 | Set up email sequences (pre-launch + launch) | Email | Marketing | | T-25 | Prepare PR/media list (50+ relevant contacts) | PR | Marketing | | T-24 | Create social content calendar (14 posts minimum) | Social | Content | | T-23 | Record demo video or product walkthrough | Video | Product | | T-22 | Brief affiliates/partners with swipe copy | Partners | Marketing | **Week 2-1: Build Anticipation** | Day | Task | Channel | Owner | |-----|------|---------|-------| | T-14 | Send teaser email #1 — "Something's coming" | Email | Marketing | | T-12 | Behind-the-scenes social post (product development) | Social | Content | | T-10 | Send PR pitch to media list | PR | Marketing | | T-8 | Teaser email #2 — reveal a feature/benefit | Email | Marketing | | T-7 | Publish blog post related to the problem you solve | Blog | Content | | T-5 | Social proof post (beta user testimonial or preview) | Social | Content | | T-3 | Teaser email #3 — "Launching in 3 days" with preview | Email | Marketing | | T-2 | Notify affiliates/partners: "Go live in 48 hours" | Partners | Marketing | | T-1 | Final prep — test checkout, verify tracking, stage all content | Internal | All | **Pre-launch email sequence:** ``` Email 1 (T-14): [Teaser] Subject: Something big is coming... Body: Hint at the problem you're solving. Don't reveal the product yet. CTA: "Want early access? Join the waitlist" Email 2 (T-8): [Reveal] Subject: Here's what we've been building Body: Show one key feature/benefit. Share the "why" story. CTA: "Reply and tell me — would this help you?" Email 3 (T-3): [Countdown] Subject: 3 days until launch (and a special deal) Body: Reveal the launch offer. Create urgency with deadline. CTA: "Mark your calendar — [launch date] at [time]" ``` ### Step 4: Launch Week (Days 1-7) **Day 1 — Launch Day:** | Time | Task | Channel | |------|------|---------| | 6:00 AM | Activate landing page / checkout | Web | | 7:00 AM | Send launch email to full list | Email | | 8:00 AM | Publish all social posts (feed + stories) | Social | | 9:00 AM | Go live on Product Hunt (if applicable) | PH | | 10:00 AM | Activate paid ads (if planned) | Ads | | 12:00 PM | Share in communities (Reddit, Slack, Discord) | Community | | 3:00 PM | Send affiliate notification — "We're live!" | Partners | | 6:00 PM | Evening social post — first results/reactions | Social | | 9:00 PM | Check metrics: traffic, signups, revenue | Analytics | **Launch email template:** ``` Subject: It's live — [Product Name] is here Preview: [One-line benefit + launch offer] [Name], [Product] is officially live. [1-2 sentences: what it is and who it's for] Here's what you get: → [Benefit 1] → [Benefit 2] → [Benefit 3] Launch special: [Offer details — discount, bonus, early-bird price] This offer expires [deadline]. [CTA Button: Get [Product] Now →] [Social proof: "Already [X] people signed up in the first hour"] [Signature] P.S. [Restate urgency — "This price goes up on [date]"] ``` **Days 2-5 — Momentum:** | Day | Email | Social | Other | |-----|-------|--------|-------| | Day 2 | Social proof email — first customer results | Share customer reactions | Respond to all comments/questions | | Day 3 | FAQ/objection handling email | Demo video or walkthrough | Track and fix any UX issues | | Day 4 | Case study or deep-dive on one feature | User testimonial post | Re-engage waitlist non-openers | | Day 5 | Scarcity email — "X spots left" or "3 days left" | Countdown post | Activate retargeting ads | **Days 6-7 — Close:** | Day | Email | Social | |-----|-------|--------| | Day 6 | "Last chance" — 24 hours remaining | Urgency stories/posts | | Day 7 | Final email — "Doors close at midnight" (send twice: AM + PM) | "Final hours" post | ### Step 5: Post-Launch Phase (Days 8-30) | Day | Task | Channel | |-----|------|---------| | Day 8 | "Thank you" email to buyers + what's next | Email | | Day 8 | Analyze launch metrics (see Step 7) | Analytics | | Day 10 | Collect testimonials from early customers | Email | | Day 14 | Publish launch retrospective blog post | Blog | | Day 14 | Send re-engagement offer to non-buyers | Email | | Day 21 | Begin evergreen funnel setup (automated version) | Email + Ads | | Day 30 | Full post-mortem: what worked, what didn't, next launch improvements | Internal | ### Step 6: PR Outreach Template **Media pitch template:** ``` Subject: [Product Name]: [One-line news hook] Hi [Name], I'm [Your Name], [title] at [Company]. We just launched [Product Name] — [one sentence: what it does and why it matters]. This is relevant to your audience because: • [Angle 1: trend, problem, or market shift] • [Angle 2: unique approach or notable result] • [Angle 3: human interest or founder story] Key facts: • [Stat or metric: waitlist size, beta results, market size] • [Price point and availability] • [Notable backers, partners, or early customers] I'd love to offer you [exclusive early access / a demo / an interview]. Press kit: [link] Product: [URL] Best, [Your Name] [Contact info] ``` **Outreach targets:** - Industry-specific blogs and newsletters (20+) - Relevant podcast hosts (10+) - Twitter/X influencers in the space (15+) - YouTube reviewers (5+) - Journalists at relevant publications (10+) ### Step 7: Metrics Tracking Dashboard | Metric | Pre-Launch Target | Launch Target | Track With | |--------|------------------|--------------|------------| | Waitlist signups | 500+ | — | Email platform | | Email open rate | 35%+ | 40%+ | Email platform | | Email click rate | 5%+ | 8%+ | Email platform | | Landing page visitors | — | 5,000+ (day 1) | Google Analytics | | Conversion rate | — | 2-5% | Checkout analytics | | Revenue | — | $[target] | Payment processor | | Social mentions | 10+/week | 50+/day | Social monitoring | | Press coverage | — | 3+ articles | Manual tracking | | Customer satisfaction | — | 4.5+ stars | Survey/reviews | | Refund rate | — | <5% | Payment processor | ## Output Format ```markdown # Launch Plan — [Product Name] ## Launch Overview - **Product:** [Name and one-line description] - **Launch date:** [Date] - **Launch window:** [X days] - **Launch offer:** [Special pricing/bonus + deadline] - **Revenue target:** $[amount] ## Timeline ### Pre-Launch (T-[X] to T-1) [Day-by-day task table] ### Launch Week (Days 1-7) [Day-by-day task table with times for Day 1] ### Post-Launch (Days 8-30) [Task table with milestones] ## Channel Strategy [Per-channel plan: email, social, ads, PR, partners] ## Email Sequences [Pre-launch (3 emails) + Launch (7 emails) + Post-launch (3 emails)] ## PR Plan [Media list categories + pitch template] ## Metrics Dashboard [Tracking table with targets] ``` ## Completion ``` Launch Plan — Complete! Launch date: [Date] Pre-launch duration: [X weeks] Launch window: [X days] Total emails planned: [Count] Social posts planned: [Count] PR targets: [Count] Next steps: 1. Set up waitlist landing page immediately 2. Build email sequences in your platform 3. Schedule social content calendar 4. Send PR pitches at T-10 5. Brief team on Day 1 timeline ``` ## Level History - **Lv.1** — Base: Launch type selection with timeline defaults, 4-week pre-launch task calendar, launch day hour-by-hour schedule, 7-day launch window email/social cadence, post-launch 30-day optimization, PR pitch template with outreach targets, metrics tracking dashboard with benchmarks, email templates (teaser, reveal, countdown, launch, close). (Origin: MemStack Pro v3.2, Mar 2026)
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Use this skill when the user says 'launch plan', 'product launch', 'go-to-market', 'launch calendar', or needs a day-by-day launch timeline with pre-launch, launch week, and post-launch task checklists. Do NOT use for ongoing funnel design or ad copy alone.
# Launch Plan — Planning product launch... *Develops a day-by-day launch timeline with pre-launch buildup, launch week execution, post-launch optimization, channel strategy, PR outreach templates, and metrics tracking.* ## Activation When this skill activates, output: `Launch Plan — Planning product launch...` Then execute the protocol below. ## Context Guard | Context | Status | |---------|--------| | User says "launch plan", "product launch", "go-to-market" | ACTIVE | | User says "launch calendar" or "launch timeline" | ACTIVE | | User is preparing to release a new product or feature | ACTIVE | | User wants an ongoing sales funnel (not time-bound) | DORMANT — use Sales Funnel | | User wants ad copy only | DORMANT — use Facebook Ad or Google Ad | ## Common Mistakes | Mistake | Why It's Wrong | |---------|---------------| | "Launch day IS the marketing plan" | 80% of launch success happens in the pre-launch phase. The launch day is execution, not strategy. | | "Tell everyone at once" | Tiered reveals (insiders → waitlist → public) create momentum and social proof. | | "No deadline on the launch offer" | Open-ended launches have no urgency. Set a clear close date for the launch price/bonus. | | "Skip the waitlist" | A waitlist of 500+ people means launch day revenue, not crickets. | | "Go dark after launch day" | Post-launch follow-up (days 2-7) often generates more revenue than day 1. | ## Protocol ### Step 1: Gather Launch Requirements If the user hasn't provided details, ask: > 1. **Product/service** — what are you launching? (name, description, price) > 2. **Launch date** — when does it go live? > 3. **Audience size** — email list, social followers, existing customers? > 4. **Launch type** — new product, major update, beta → GA, or seasonal promotion? > 5. **Channels** — email, social, ads, PR, partnerships, affiliates? > 6. **Launch offer** — special pricing, bonus, or early-bird deal? ### Step 2: Define Launch Type & Timeline | Launch Type | Pre-Launch | Launch Window | Post-Launch | |------------|-----------|--------------|-------------| | **Product Hunt launch** | 2-4 weeks | 1 day | 1 week | | **SaaS launch** | 4-6 weeks | 1 week | 2-4 weeks | | **Course/info product** | 2-4 weeks | 3-5 days (open cart) | 1 week | | **E-commerce product** | 2-3 weeks | 1-2 weeks | Ongoing | | **Feature launch** | 1-2 weeks | 1-3 days | 1 week | ### Step 3: Pre-Launch Phase (T-minus 4 to 1 weeks) **Week 4-3: Foundation** | Day | Task | Channel | Owner | |-----|------|---------|-------| | T-28 | Finalize launch offer (pricing, bonuses, deadline) | Internal | Product | | T-27 | Create landing page with waitlist signup | Web | Marketing | | T-26 | Set up email sequences (pre-launch + launch) | Email | Marketing | | T-25 | Prepare PR/media list (50+ relevant contacts) | PR | Marketing | | T-24 | Create social content calendar (14 posts minimum) | Social | Content | | T-23 | Record demo video or product walkthrough | Video | Product | | T-22 | Brief affiliates/partners with swipe copy | Partners | Marketing | **Week 2-1: Build Anticipation** | Day | Task | Channel | Owner | |-----|------|---------|-------| | T-14 | Send teaser email #1 — "Something's coming" | Email | Marketing | | T-12 | Behind-the-scenes social post (product development) | Social | Content | | T-10 | Send PR pitch to media list | PR | Marketing | | T-8 | Teaser email #2 — reveal a feature/benefit | Email | Marketing | | T-7 | Publish blog post related to the problem you solve | Blog | Content | | T-5 | Social proof post (beta user testimonial or preview) | Social | Content | | T-3 | Teaser email #3 — "Launching in 3 days" with preview | Email | Marketing | | T-2 | Notify affiliates/partners: "Go live in 48 hours" | Partners | Marketing | | T-1 | Final prep — test checkout, verify tracking, stage all content | Internal | All | **Pre-launch email sequence:** ``` Email 1 (T-14): [Teaser] Subject: Something big is coming... Body: Hint at the problem you're solving. Don't reveal the product yet. CTA: "Want early access? Join the waitlist" Email 2 (T-8): [Reveal] Subject: Here's what we've been building Body: Show one key feature/benefit. Share the "why" story. CTA: "Reply and tell me — would this help you?" Email 3 (T-3): [Countdown] Subject: 3 days until launch (and a special deal) Body: Reveal the launch offer. Create urgency with deadline. CTA: "Mark your calendar — [launch date] at [time]" ``` ### Step 4: Launch Week (Days 1-7) **Day 1 — Launch Day:** | Time | Task | Channel | |------|------|---------| | 6:00 AM | Activate landing page / checkout | Web | | 7:00 AM | Send launch email to full list | Email | | 8:00 AM | Publish all social posts (feed + stories) | Social | | 9:00 AM | Go live on Product Hunt (if applicable) | PH | | 10:00 AM | Activate paid ads (if planned) | Ads | | 12:00 PM | Share in communities (Reddit, Slack, Discord) | Community | | 3:00 PM | Send affiliate notification — "We're live!" | Partners | | 6:00 PM | Evening social post — first results/reactions | Social | | 9:00 PM | Check metrics: traffic, signups, revenue | Analytics | **Launch email template:** ``` Subject: It's live — [Product Name] is here Preview: [One-line benefit + launch offer] [Name], [Product] is officially live. [1-2 sentences: what it is and who it's for] Here's what you get: → [Benefit 1] → [Benefit 2] → [Benefit 3] Launch special: [Offer details — discount, bonus, early-bird price] This offer expires [deadline]. [CTA Button: Get [Product] Now →] [Social proof: "Already [X] people signed up in the first hour"] [Signature] P.S. [Restate urgency — "This price goes up on [date]"] ``` **Days 2-5 — Momentum:** | Day | Email | Social | Other | |-----|-------|--------|-------| | Day 2 | Social proof email — first customer results | Share customer reactions | Respond to all comments/questions | | Day 3 | FAQ/objection handling email | Demo video or walkthrough | Track and fix any UX issues | | Day 4 | Case study or deep-dive on one feature | User testimonial post | Re-engage waitlist non-openers | | Day 5 | Scarcity email — "X spots left" or "3 days left" | Countdown post | Activate retargeting ads | **Days 6-7 — Close:** | Day | Email | Social | |-----|-------|--------| | Day 6 | "Last chance" — 24 hours remaining | Urgency stories/posts | | Day 7 | Final email — "Doors close at midnight" (send twice: AM + PM) | "Final hours" post | ### Step 5: Post-Launch Phase (Days 8-30) | Day | Task | Channel | |-----|------|---------| | Day 8 | "Thank you" email to buyers + what's next | Email | | Day 8 | Analyze launch metrics (see Step 7) | Analytics | | Day 10 | Collect testimonials from early customers | Email | | Day 14 | Publish launch retrospective blog post | Blog | | Day 14 | Send re-engagement offer to non-buyers | Email | | Day 21 | Begin evergreen funnel setup (automated version) | Email + Ads | | Day 30 | Full post-mortem: what worked, what didn't, next launch improvements | Internal | ### Step 6: PR Outreach Template **Media pitch template:** ``` Subject: [Product Name]: [One-line news hook] Hi [Name], I'm [Your Name], [title] at [Company]. We just launched [Product Name] — [one sentence: what it does and why it matters]. This is relevant to your audience because: • [Angle 1: trend, problem, or market shift] • [Angle 2: unique approach or notable result] • [Angle 3: human interest or founder story] Key facts: • [Stat or metric: waitlist size, beta results, market size] • [Price point and availability] • [Notable backers, partners, or early customers] I'd love to offer you [exclusive early access / a demo / an interview]. Press kit: [link] Product: [URL] Best, [Your Name] [Contact info] ``` **Outreach targets:** - Industry-specific blogs and newsletters (20+) - Relevant podcast hosts (10+) - Twitter/X influencers in the space (15+) - YouTube reviewers (5+) - Journalists at relevant publications (10+) ### Step 7: Metrics Tracking Dashboard | Metric | Pre-Launch Target | Launch Target | Track With | |--------|------------------|--------------|------------| | Waitlist signups | 500+ | — | Email platform | | Email open rate | 35%+ | 40%+ | Email platform | | Email click rate | 5%+ | 8%+ | Email platform | | Landing page visitors | — | 5,000+ (day 1) | Google Analytics | | Conversion rate | — | 2-5% | Checkout analytics | | Revenue | — | $[target] | Payment processor | | Social mentions | 10+/week | 50+/day | Social monitoring | | Press coverage | — | 3+ articles | Manual tracking | | Customer satisfaction | — | 4.5+ stars | Survey/reviews | | Refund rate | — | <5% | Payment processor | ## Output Format ```markdown # Launch Plan — [Product Name] ## Launch Overview - **Product:** [Name and one-line description] - **Launch date:** [Date] - **Launch window:** [X days] - **Launch offer:** [Special pricing/bonus + deadline] - **Revenue target:** $[amount] ## Timeline ### Pre-Launch (T-[X] to T-1) [Day-by-day task table] ### Launch Week (Days 1-7) [Day-by-day task table with times for Day 1] ### Post-Launch (Days 8-30) [Task table with milestones] ## Channel Strategy [Per-channel plan: email, social, ads, PR, partners] ## Email Sequences [Pre-launch (3 emails) + Launch (7 emails) + Post-launch (3 emails)] ## PR Plan [Media list categories + pitch template] ## Metrics Dashboard [Tracking table with targets] ``` ## Completion ``` Launch Plan — Complete! Launch date: [Date] Pre-launch duration: [X weeks] Launch window: [X days] Total emails planned: [Count] Social posts planned: [Count] PR targets: [Count] Next steps: 1. Set up waitlist landing page immediately 2. Build email sequences in your platform 3. Schedule social content calendar 4. Send PR pitches at T-10 5. Brief team on Day 1 timeline ``` ## Level History - **Lv.1** — Base: Launch type selection with timeline defaults, 4-week pre-launch task calendar, launch day hour-by-hour schedule, 7-day launch window email/social cadence, post-launch 30-day optimization, PR pitch template with outreach targets, metrics tracking dashboard with benchmarks, email templates (teaser, reveal, countdown, launch, close). (Origin: MemStack Pro v3.2, Mar 2026)