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Brand - Company/project: [Name] - Brand voice: [e.g. "Direct, technical, no fluff — like a smart friend who's also an engineer"] - What we never do: [e.g. "No hype language, no vague superlatives, no 'revolutionize'"]
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# Content & Marketing ## Brand - Company/project: [Name] - Brand voice: [e.g. "Direct, technical, no fluff — like a smart friend who's also an engineer"] - What we never do: [e.g. "No hype language, no vague superlatives, no 'revolutionize'"] ## Audience - Primary: [who they are, what they care about, what they already know] - Secondary: [any other segments] ## Content Types We Produce - [ ] Blog posts — [target length, publishing cadence, SEO priority] - [ ] Video scripts — [format: talking head / demo / explainer, target length] - [ ] Social (LinkedIn/Twitter/X) — [tone, length, engagement style] - [ ] Email newsletters — [frequency, segment, goal] - [ ] Landing page copy — [conversion goal] - [ ] Other: [...] ## File Structure ``` content/ ├── CLAUDE.md ← You are here ├── briefs/ # Content briefs — one per piece, before writing starts ├── drafts/ # Works in progress — one file per piece ├── published/ # Final versions of published content └── assets/ # Supporting material: data, screenshots, research ``` ## Workflow 1. **Brief** → fill out a brief in `briefs/` (topic, angle, goal, keywords, CTA) 2. **Outline** → Claude proposes structure; get approval before writing 3. **Draft** → write in `drafts/` 4. **Revise** → iterate; track version with date suffix (e.g. `post-v2-2026-03.md`) 5. **Publish** → final version moves to `published/` ## Brief Template When starting a new piece, always create `briefs/[slug].md` first: ``` # Brief: [Title] Topic: Angle (what's the hook or unique POV?): Target reader: Goal (awareness / leads / SEO / engagement): Target length: Key keywords (if SEO): CTA: Deadline: ``` ## Writing Rules - Lead with the most important thing — no long wind-up intros - Use short sentences and paragraphs; break at 3–4 sentences max - Concrete over abstract: numbers, examples, specifics beat generalities - Write the headline last — it should earn attention, not describe the post - Every piece needs one clear CTA ## SEO (if applicable) - Primary keyword: [goes in title, first 100 words, at least one H2] - Avoid keyword stuffing — write for humans first - Internal links: link to at least [N] related pieces when publishing
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Brand - Company/project: [Name] - Brand voice: [e.g. "Direct, technical, no fluff — like a smart friend who's also an engineer"] - What we never do: [e.g. "No hype language, no vague superlatives, no 'revolutionize'"]
# Content & Marketing ## Brand - Company/project: [Name] - Brand voice: [e.g. "Direct, technical, no fluff — like a smart friend who's also an engineer"] - What we never do: [e.g. "No hype language, no vague superlatives, no 'revolutionize'"] ## Audience - Primary: [who they are, what they care about, what they already know] - Secondary: [any other segments] ## Content Types We Produce - [ ] Blog posts — [target length, publishing cadence, SEO priority] - [ ] Video scripts — [format: talking head / demo / explainer, target length] - [ ] Social (LinkedIn/Twitter/X) — [tone, length, engagement style] - [ ] Email newsletters — [frequency, segment, goal] - [ ] Landing page copy — [conversion goal] - [ ] Other: [...] ## File Structure ``` content/ ├── CLAUDE.md ← You are here ├── briefs/ # Content briefs — one per piece, before writing starts ├── drafts/ # Works in progress — one file per piece ├── published/ # Final versions of published content └── assets/ # Supporting material: data, screenshots, research ``` ## Workflow 1. **Brief** → fill out a brief in `briefs/` (topic, angle, goal, keywords, CTA) 2. **Outline** → Claude proposes structure; get approval before writing 3. **Draft** → write in `drafts/` 4. **Revise** → iterate; track version with date suffix (e.g. `post-v2-2026-03.md`) 5. **Publish** → final version moves to `published/` ## Brief Template When starting a new piece, always create `briefs/[slug].md` first: ``` # Brief: [Title] Topic: Angle (what's the hook or unique POV?): Target reader: Goal (awareness / leads / SEO / engagement): Target length: Key keywords (if SEO): CTA: Deadline: ``` ## Writing Rules - Lead with the most important thing — no long wind-up intros - Use short sentences and paragraphs; break at 3–4 sentences max - Concrete over abstract: numbers, examples, specifics beat generalities - Write the headline last — it should earn attention, not describe the post - Every piece needs one clear CTA ## SEO (if applicable) - Primary keyword: [goes in title, first 100 words, at least one H2] - Avoid keyword stuffing — write for humans first - Internal links: link to at least [N] related pieces when publishing